At LUEM LTD, we are committed to protecting your privacy and handling your personal data with transparency and care.

This policy explains how we collect, use, and protect your information when you visit luem.co.uk.

1. Information We Collect

We may collect and process the following data:

a) Personal Data

• Name

• Email address

• Any information you provide through contact forms or enquiries

b) Usage Data

• Pages visited and time spent on site

• Clicks, scrolling behaviour, and interactions

• Device, browser type, and IP address

2. How We Collect Your Data

We collect data through:

• Contact forms

• Newsletter or email sign-ups

• Website tracking tools (including analytics and session recording technologies)

3. How We Use Your Data

We use your information to:

• Respond to enquiries or provide services

• Send marketing emails (only if you opt in)

• Improve our website and user experience

• Analyse user behaviour to optimise performance

4. Marketing Communications

If you opt in to receive emails, we may send:

• Updates and insights

• Offers or services

• Occasional marketing content

You can unsubscribe at any time via the link in our emails.

5. Analytics & Tracking Tools

We use tools such as Microsoft Clarity to understand how visitors interact with our website.

These tools may track:

• Mouse movements

• Clicks and scrolling behaviour

• Pages visited

This helps us improve usability and performance. Data is used for analytical purposes and may be processed in an aggregated or anonymised form where appropriate.

6. Data Storage & Security

Your data is stored securely using trusted third-party platforms (such as email marketing systems and website hosting providers).

We take appropriate measures to protect your data from unauthorised access or misuse.

7. Data Retention

We only retain personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

Where you have opted in to receive marketing, we will retain your data until you unsubscribe or request its deletion.

8. Sharing Your Data

We do not sell your personal data.

We may share data with trusted third-party providers who help operate our website and services. These providers only process data as necessary and must keep it secure.

9. Your Rights (UK GDPR)

You have the right to:

• Access your personal data

• Request correction or deletion

• Withdraw consent for marketing at any time

To exercise your rights, contact: [email protected]

10. Cookies

We use cookies and similar technologies on luem.co.uk. Where required, we ask for your consent before placing non-essential cookies on your device.

We use two categories of cookies:

Necessary

These cookies are essential for the site to function. They enable core features like contact forms and remembering your privacy preferences. They do not track you across other sites.

Analytics

We use Microsoft Clarity to understand how visitors use our site. This tool records interactions such as mouse movements, clicks, and scrolling behaviour to help us improve the site experience. Session recordings may be captured on pages you visit. You can view Microsoft Clarity's privacy policy at microsoft.com/en-us/privacy.

You can manage or withdraw your cookie consent at any time using the cookie banner on our site. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.

11. Third-Party Links

We are not responsible for the privacy practices of external websites linked from our site.

12. Updates

We may update this policy from time to time. Changes will be posted on this page.

13. Contact

If you have any questions about this policy or your data, contact: [email protected]